Trainee/Junior Lead Generation Specialist

Overview

Key Responsibilities:

• Identify and research potential clients to create a database of leads;
• Use digital tools and social media platforms to gather business intelligence;
• Engage with potential clients via email, social media, and occasionally over the phone to qualify leads;
• Collaborate with the sales and marketing team to refine lead generation strategies;
• Participate in marketing campaign ideation and execution to attract new leads;
• Maintain up-to-date knowledge of the industry and competitive landscape;

Technical Skills and Knowledge:

• Familiarity with CRM software, such as Salesforce or HubSpot;
• Basic understanding of lead generation tools and platforms (e.g., LinkedIn Sales Navigator, Google Ads);
• Competence in Microsoft Office or similar tools, especially Excel for data analysis and reporting;
• Basic knowledge of marketing techniques and strategies, particularly digital marketing;
• Awareness of sales funnel management and conversion optimization;

Educational Requirements:

• Bachelor’s degree in Business, Marketing, Communications, or a related field is preferred.

Soft Skills:

• Excellent verbal and written communication abilities;
• Capable of crafting engaging and professional emails;
• Strong analytical abilities with a knack for identifying trends and patterns from complex data sets;
• Ability to work effectively within a team environment to meet shared objectives;
• Willingness to accept feedback and adapt strategies accordingly;
• Eagerness to take initiative and the ability to work independently when necessary;
• Strong organizational skills with the ability to manage multiple tasks simultaneously;
• Ability to quickly adapt to new tools and technologies;
• Flexibility to adjust strategies based on market conditions and team feedback;

Desirable Additional Skills:

• Previous internship or experience in a marketing or sales role is a plus;
• Knowledge of SEO/SEM and digital advertising strategies;
• Familiarity with analytics tools such as Google Analytics;

Languages:

• English: B2+;